Search results

A geographically proximate group of rice mills, supporting companies, suppliers, and associated institutions in a particular field is emerging as a concept to make rice mills more competitive. The factors, which emerged due to cluster formation, appear to have the potential to contribute to the performance of rice mills. The purpose of this paper is to investigate the effect of a rice mill cluster initiative. The primary objective is to identify the critical factors of a successful rice mill cluster initiative. To meet this objective, a questionnaire is developed for the assessment of effects of cluster elements.

The methodology used for this paper is an exploratory cross‐sectional and literature review of published materials.

There is strong evidence to suggest that a cluster policy brings additional positive effect to existing small enterprises such as rice mills located in a cluster.

This study offers initial empirical evidence and a number of important insights to assist managers and policy makers in enhancing performance of rice mills located in a cluster. The findings from this research will assist strategy makers in making more informed decisions regarding the adoption of a cluster approach and entering into cluster‐based relations, as well as assisting policy makers in designing more efficient cluster policies. The academic value will be added in the context of expanding knowledge in relation to the impact of clusters on economic development in developing countries and as such contribute in filling gaps within the existing literature.

The purpose of this paper is to introduce learners to a successful Agri-start-up where they can explore the existing challenges and critical strategic decisions for the firm’s growth.

Shashank, the CEO and co-founder of an agriculture-based Indian start-up Green Agrevolution Pvt Ltd (GAPL), is planning to reach out to more than one million farmers by 2021-2022, which is more than 20 times of the present volume. His team is presently serving around 42,000 farmers with a home-grown technological platform DeHaat which provides end–to-end services right from seed to the market. Micro-entrepreneurs are selected and groomed to act as local touchpoints for farmers in the respective catchment areas ranging from 3 to 5 km. Shashank has been a recipient of multiple accolades and recognition and is now firmly seated to drive his start-up to the next level of growth and pan-India market penetration. The venture also requires an understanding of segment-specific needs, cropping pattern, using local resources and channelizing the advisory services to occupy a central role in the value chain. There are other impending issues such as low smartphone adoption, low internet access and lack of entrepreneurial mindset among the rural youth. Similar issues were relatively backward states of India with little or no provision of app-based services. Will he be successful to expand on such a high pace in other States with the existing resources and capabilities?

Senior undergraduate and Master's level business students

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 11: Strategy